Sponsor The 6th Araw Values Awards (AVA) completed its Platinum round of judging last week, and has announced its finalists. The Platinum round was judged by a special jury, including members of the academe. Here is the list of finalists:
TV/Film Single Entry (Advocacies)
Entry No. Entrant Agency Client Title 2 Campaigns & Grey Campaigns & Grey Ahon Foundation Books 3 Campaigns & Grey Campaigns & Grey National Commission on the Role of Women Lines 5 DDB Philippines DDB Philippines Pinoyvote.Info Ink 8 GMA NETWORK GMA NETWORK GMA Network EDSA Anniversary 9 GMA NETWORK GMA NETWORK GMA Network Choice 10 GMA NETWORK GMA NETWORK GMA Network & Haribon Harsid 13 McCann Worldgroup McCann Worldgroup Operation Smile Philippines Wish 14 Provill/ McCann Worldgroup Provill/ McCann Worldgroup San Miguel Corporation Disiplina 20 Provill Provill Unicef Education
TV/Film Single Entry (Branded)
Entry No. Entrant Agency Client Title 21 Provill Provill Monde Nissin Kabisera 22 Provill Provill Unilab Embrace 24 ABS CBN Broadcasting Corporation ABS CBN Broadcasting Corporation ABS CBN News and Current Affairs Mountaintop 27 Filmex Filmex Wyeth Promil Pre-school Seasons 28 Filmex Filmex Childhope Asia Good Kids 33 DDB Philippines DDB Philippines Golden Arches Development Corp. Ronald McDonald’s House Charities – Paper Plane 35 Filmex DentsuIndio UNICEF Lipad 36 Filmex Filmex Golden Arches Development Corp. McDonald’s Tweens 55 FILMEX FILMEX Jollibee Mang Rino 65 TBWA / Santiago Mangada Puno TBWA / Santiago Mangada Puno Pacific Paint Boysen -Poster 66 TBWA / Santiago Mangada Puno TBWA / Santiago Mangada Puno Pacific Paint Boysen -Zip
TV/Film Campaign (Advocacies)
Entry No. Entrant Agency Client Title 1 ABS CBN Broadcasting Corporation ABS CBN Broadcasting Corporation ABS CBN Foundation Ang Kinalakihan, Makakaulgalian 3 Provill Provill Bantay Kalikasan Foundation Laba/ Ligo/ Pinggan
TV/Film Campaign (Branded)
Entry No. Entrant Agency Client Title 9 DDB Philippines DDB Philippines M. Lhuillier Use Your Vote – Bubble Gum/ Panyo/ Toothpaste 18 Publicis Jimenez Basic Publicis Jimenez Basic Lucky Me Table Manners – Mapagbigay/ Makadiyos/ Mapagkumbaba
Radio Single Entry (Advocacies)
Entry No. Entrant Agency Client Title 4 Ace-Saatchi & Saatchi Ace-Saatchi & Saatchi Directorate for Vocations of the Phils. Storyteller 6 DM9 JameSyfu DM9 JameSyfu Pro Life Philippines Regret
Radio Single Entry (Branded)
Entry No. Entrant Agency Client Title 10 Publicis Jimenez Basic Publicis Jimenez Basic Jollibee HK 8 Leo Burnett Manila Leo Burnett Manila WWF Philippines Earth Hour – Galactic 11 Publicis Jimenez Basic Publicis Jimenez Basic Western Union Kwenta
Entry No. Entrant Agency Client Title 2 DDB Philippines DDB Philippines Golden Arches Development Corp. McDonald’s Filet-O-Fish Reflections – Prayer/Greed/Apologies 3 DDB Philippines DDB Philippines Radio Veritas Election – Use in A Sentence/ Joke/ OSY
Press Single Entry (Advocacies)
Entry No. Entrant Agency Client Title 7 TBWA / Santiago Mangada Puno TBWA / Santiago Mangada Puno The Philippine Star Palawan 2 BBDO Guerrero BBDO Guerrero Childhope Asia Philippines TV 3 BBDO Guerrero BBDO Guerrero Childhope Asia Philippines Meals
Press Single Entry (Branded)
Entry No. Entrant Agency Client Title 18 Draft FCB Draft FCB PLDT PLDT Telepwede – Prepaid 20 Leo Burnett Manila Leo Burnett Manila Procter & Gamble Tide – Mother’s Day
Press Campaign (Advocacies)
Entry No. Entrant Agency Client Title 3 DDB Philippines DDB Philippines PMA – Philippine Star Election – Fish/ Lettuce/ Banana 6 TBWA / Santiago Mangada Puno TBWA / Santiago Mangada Puno The Philippine Star Corruption Series – Palawan/Sagada/Banawe
Entry No. Entrant Agency Client Title 8 DDB Philippines DDB Philippines Golden Arches Development Corp. Ronald McDonald House Charities – Paper Toys/ Plane/ Kite/ Boat
Direct Communications Single Entry (Advocacies)
Entry No. Entrant Agency Client Title 6 TBWA / Santiago Mangada Puno TBWA / Santiago Mangada Puno UNICEF Larong Pambata 5 TBWA / Santiago Mangada Puno TBWA / Santiago Mangada Puno Klima and JCI Makati Klima – Warning Sign 1 GMA Network GMA Program Support Development Corp. GMA Kapuso Foundation 2006 Annual Report
Direct Communications Single Entry (Branded)
Entry No. Entrant Agency Client Title 8 Leo Burnett Manila Leo Burnett Manila WWF Philippines Earth Hour – Bulb 9 McCann Worldgroup MOMENTUM Coke Foundation Coke Planet Project
Direct Communications Campaign (Advocacies)
Entry No. Entrant Agency Client Title 1 Campaigns & Grey Campaigns & Grey Haribon Foundation U Can Save Our Seas
Direct Communications Campaign (Branded)
Entry No. Entrant Agency Client Title 5 Ace-Saatchi & Saatchi Ace-Saatchi & Saatchi Yabang Pinoy Yabang Pinoy T-shirt Series – Dumudugo/ Hirap/ Barok
Ambient Advertising Single Entry (Advocacies)
Entry No. Entrant Agency Client Title 12 TBWA / Santiago Mangada Puno TBWA / Santiago Mangada Puno UNICEF Hehe 7 DM9 JameSyfu DM9 JameSyfu Gabriela Philippines Action Against Spousal Abuse- Clock 8 TBWA / Santiago Mangada Puno TBWA / Santiago Mangada Puno The Philippine Star Palawan
Ambient Advertising Single Entry (Branded)
