Asian agencies get eight accolades in Best of Health Awards

McCann Health China, McCann Health Japan, McCann Health Singapore and McCann Health Dubai were awarded a total of eight awards at the 2014 IPA Best of Health Awards, held on June 26, for their outstanding healthcare advertising. Now in their 19th year, the Awards are recognised globally as the top creative healthcare advertising awards.

The eight awards were for:

Silver:

Sponsor

Consumer – Direct Marketing

‘Package can change the eating habit’, Suntory Black Oolong Tea for Suntory by McCann Health China

Consumer – Press Ad – Individual

‘Only you can set them free’, Dulcolax for Boehringer-Ingelheim by McCann Health China

Consumer – Out of Home – Individual

‘Only you can set them free’, Dulcolax for Boehringer Ingelheim by McCann Health China

Bronze:

Healthcare Professional – Digital Media

‘Virtual Waiting Room’, EVISTA for Eli Lilly Japan K.K., by McCann Health Japan

Healthcare Professional – Press Ad – Individual

‘Diabetes at home’, RESOURCE Diabetic for Nestle Health Science, by McCann Health Singapore

Healthcare Professional – Press Ad – Individual

‘Diabetes at work’, RESOURCE Diabetic for Nestle Health Science, by McCann Health Singapore

Consumer – Film – Individual

‘Red Cross Connection: How a share can save lives’, Singapore Red Cross, by McCann Health Singapore

Consumer – Out of Home – Individual

‘Pause’, World No Tobacco Day, by McCann Health Dubai

Says Chairman of Judges, Dave Henderson, Joint Executive Creative Director, DLKW Lowe: “There is some great creativity in this year’s Best of Health Awards. It takes fantastic imagination to keep the creative work fresh and I hope you’ll agree with the entire judging panel that this year’s winning entries have all got that extra something that makes them not just excellent health advertising, but excellent advertising in their own right.”

Says Convenor of Judges, Brett O’Connor, Creative Director, VCCP Health: “We were really impressed with the quality of the winning work in this year’s Awards. The creativity and production values mean that quality ideas are increasingly supported by quality executions. A big well done to everybody involved. I’m already looking forward to next year.”

Full results:

In total, four entries won Gold, 19 won Silver, 62 were awarded Bronze and Special Prizes were awarded for Rising Star and Best Use of Photography, Copywriting, Illustration, and Art Direction.

Langland was awarded ‘Best of Show’ for advertising to healthcare professionals for its international integrated campaign for Idis, raising awareness for the company which aims to help pharmaceutical companies connect physicians, pharmacists and patients with medicine that isn’t readily available. The campaign told real stories of how these people have been helped by Idis through emotional and educational films and powerful photography across print advertising, direct marketing and the website.

Unit9 was awarded ‘Best of Show’ for advertising to consumers for the ‘Life Saver’ initiative for Resuscitation Council UK. ‘Life Saver’ is a crisis simulator which can be accessed on a website or a mobile app. The simulator combines interactivity and film to teach life-saving CPR skills. Throughout the game, the user is thrown into situations where someone will die within ten minutes unless they move the device or press the key on a computer at the right speed. This allows the user to ‘learn by doing’, providing them with the knowledge to save lives in a way they are more likely to retain it.

Special Prizes

Best of Show Consumer

‘Life Saver’, Resuscitation Council UK for Resuscitation Council UK, by Unit9

Best of Show Healthcare Professional
‘Idis – International Integrated Campaign’, Idis for Idis, by Langland

Best use of Art Direction
‘Idis – Direct Marketing’, Idis for Idis by Langland

Best use of Copywriting
‘Poo Song’, Bowel Cancer for Scottish Government, by The Leith Agency

Best use of Photography
‘Experience changes everything – Gnome collector, Model maker, Trainspotter,’ Prostap DCS for Takeda, by PAN

Best use of Illustration

‘The Trouble with Dragons’, Shire in ADHD for Shire Pharmaceuticals by McCann Manchester

Rising Star Award

Winner – Nick Robinson and Louisa Garnier, Publicis Life Brands Resolute

Highly Commended – David Stemler and Aaron Sidorov, The Cement Bloc

Highly Commended – Ben Good, Ogilvy Healthworld

Gold Awards

Healthcare Professional – International Integrated Campaign

Gold

‘Idis’, for Idis, by Langland

Consumer – Out of Home – Individual

‘Be Clear on Cancer’, for Public Health England, by M&C Saatchi

Healthcare Professional – Film – Individual

‘The Boy I Used to Know’, for Takeda, by Publicis Life Brands Resolute

Consumer – Digital Media

‘Lifesaver’, for Resuscitation Council UK, by UNIT9

Silver Awards

Consumer – UK Integrated Campaign

‘Tackling the nation’s obesity crisis, one smart swap at a time’, Change4Life Smart Swaps for Public Health England, by 23red, M&C Saatchi, Freuds, OgilvyOne, MEC & M4C

Consumer – UK Integrated Campaign

‘Little Miss Fearless Takes Flight’, Kalydeco for Vertex, by Frontera London

Consumer – UK Integrated Campaign

‘Detect Cancer Early Campaign’, Detect Cancer Early for Scottish Government, by The Leith Agency

Consumer – Direct Marketing

‘Package can change the eating habit’, Suntory Black Oolong Tea for Suntory, by McCann Health China

Healthcare Professional – Direct Marketing

‘Inserts’, Idis for Idis, by Langland

Consumer – Press Ad – Individual

‘Only you can set them free’, Dulcolax for Boehringer-Ingelheim, by McCann Health China

Consumer – Out of Home – Individual

‘Only you can set them free’, Dulcolax for Boehringer Ingelheim, by McCann Health China

Consumer – Out of Home – Campaign

‘Mosquito; Coffin; Dollar; Africa; Gun’, LifeSaver for The SafePoint Trust, by McCann Health London

Consumer – Film – Individual

‘The Impossible Hug’, Bliss for Bliss, by Langland

Consumer – Film – Individual

‘Poo Song’, Bowel Cancer for Scottish Government, by The Leith Agency

Consumer – Film – Individual

‘Symmetry’, Great Daffodil Appeal for Marie Curie Cancer Care by DLKW Lowe

Consumer – Radio – Individual

‘Fish and Chips’, Diabetes New Zealand, by Insight New Zealand

Healthcare Professional – Film – Individual

‘Simon’s Story’, Idis for Idis, by Langland

Healthcare Professional – Film – Individual

‘Jin’s Story’, Idis for Idis, by Langland

Healthcare Professional – Film – Individual

‘Dee’s Story’, Idis for Idis, by Langland

Healthcare Professional – Film – Individual

‘Sarah’s Story’, Idis for Idis, by Langland

Healthcare Professional – Film – Individual

‘Yang’s Story’, Idis for Idis, by Langland

Healthcare Professional – Film – Campaign

‘Sarah’s Story; Yang’s Story; Dee’s Story; Jin’s Story; Harsh’s Story; Simon’s Story’, Idis for Idis, by Langland

Business to Business – Other business to business communications – Campaign

‘Idis’, Idis for Idis, by Langland

Bronze Awards

Healthcare Professional – UK Integrated Campaign

‘Experience changes everything’, Prostap DCS for Takeda, by PAN

Healthcare Professional – International Integrated Campaign

‘Hidden Patients’, MSD Hub for Merck Sharp & Dohme, by Insight Australia

Healthcare Professional – International Integrated Campaign

‘Hardly notice’, Simponi for Janssen, by McCann Health Sydney

Healthcare Professional – International Integrated Campaign

‘Laboratory of Life’, Teva Respiratory for Teva EU, by Woolley Pau Gyro

Healthcare Professional – International Integrated Campaign

‘It’s about good days’, Copaxone for Teva Pharmaceuticals, by VCCP Health

Healthcare Professional – Digital Media – Websites

‘Dovobet Gel Website’, Dovobet Gel for LEO Pharma, by Langland

Healthcare Professional – Digital Media – Websites

‘Idis Website’, Idis for Idis, by Langland

Healthcare Professional – Digital Media

‘Virtual Waiting Room’, EVISTA for Eli Lilly Japan K.K., by McCann Health Japan