MANILA, July 12, 2013- A two-day event of Bootcamp and Plenary sessions in the 7th annual Asian Publishing Convention where publishers and industry professionals are inspired by experts from around the globe.
The Asian Publishing Convention aims to bring traders and online publishers together with social media in a “no nonsense” dialogue for two days at Mandarin Oriental Manila.
“We wanted to improve the productivity of the transfer of best practices, of transfer of knowledge and the ability of that”, adds Cyril Pereira, co-chairman of Asian Publishing Convention. APC fulfills their mission to teach digital skills for profitable audience growth & revenues and to showcase successful business models, formats and platforms of publishing.
Print vs. Digital platform
Several speakers in APC have their stands in print and digital platforms. Mark Yabot, Managing Editor of ABS CBN Publishing says that digital is like an extension. “We don’t look at ourselves as pure print, we look at print as another screen”, he says.
“News has become a commodity, there are ups and downs of a magazine but the literacy is growing up”, adds VijayakumarRadhakrishnan, Co-founder and president of Magzter Inc., New York.
APC co-chairman explains that consumers would want truth in both platforms. “They’re coming back through traditional print disciplines applied to the digital content now but having said that, screen consumption, on the run consumption, wants that kind of content to be delivered in capsules because people are not stopped and spend 45 minutes trying to consume something.”
According to Inez Albert,Digital Sales Director, Asia Pacific of The Economist, the content should always stay truthful to avoid trouble. “It is important to know what is your mission and statement, above all, it is all about the position and the point of view.
