ASIA PACIFIC – SINGAPORE, JULY 3, 2013 – Grey has appointed Till Hohmann as vice-president and executive creative director to lead the work for GlaxoSmithKline across the Asia Pacific region.
The multi-award winning creative joins Grey in a newly created role, moving his base from Germany to Singapore and will be reporting to Nirvik Singh, chairman and CEO of Grey Group Asia Pacific and Alina Kessel, EVP and managing director of global client services at Grey Group, London.
Most recently as chief creative officer of the JWT Group Germany, he led the creative operations of four national offices across all disciplines from advertising to customer relationship management and shopper marketing on some of the agency’s biggest brands that included Kraft Foods, Shell, Bayer, Wilkinson, EDB Singapore and Nokia. He was also a member of the JWT worldwide creative council.
Prior to that, he was regional executive creative director at Memac Ogilvy & Mather, Till introduced digital, established a creative culture, lead organizational change and built a highly successful multinational team – first in Dubai, UAE, and later across various offices in the entire Gulf region. His portfolio included key clients such as Nike, Coca-Cola, The Economist, Volvo, Motorola, Ikea, National Bank of Abu Dhabi, and Nakheel. His work for these and many other clients both built their business, as well as the agency’s creative reputation. Hohmann`s creative leadership ended in 2010 with Memac Ogilvy earning the “Agency of the Year” title at the Dubai Lynx awards.
He spent the first 10 years of his career with Jung von Matt, where he quickly ascended from copywriter to executive creative director. As a conceptual creative and later as creative leader, he has worked on some of the most important JvM campaigns for brands such as Sixt, Audi, BMW, Mercedes-Benz, MINI, Unilever and EADS. Hohmann played a pivotal role in the integration process of the agency’s traditional and digital units, help win its first ever Cannes Gold Lion in the Film category and took on a key role in shaping the strong creative reputation of this globally renowned agency.
“We’re excited to have a highly motivated, talented and energetic creative like Till join the Grey family,” said Singh. “To find a capable leader who consistently produces instant results for clients and who is able to inspire and guide teams across disciplines to collaborate to produce winning work is rare. I’m confident of the positive change that Till will bring to Grey,” he added.
“I’m very excited to become part of the global team of Grey, an agency that has recently reinvented itself and today surely is one of the most relevant and innovative groups. I believe the Ìfamously effective Ì philosophy is the perfect formula for creating impactful work in an increasingly multilateral world – especially for an exciting brand like GSK. I Ìm honoured to help build and grow the talented team based in Singapore – one of the emerging global hubs in what surely is one of the most exciting, growing and culturally rich regions of our small planet,” said Hohmann.3
