GLOBAL – October 7, 2013 – AXA has emerged as the top global insurance brand in Interbrand’s 100 Best Global Brands ranking, with their brand value up by five percent from last year.
Interbrand is a branding consultancy that specializes in brand services, analytics, engagement, strategy, and valuation. To generate the annual rankings, the firm calculated the value of a brand based on financial performance and its influence on the purchase of products and services.
According to Interbrand, AXA’s brand valuation and leading position reflect its improved customer experience, digital acumen, and corporate citizenship, most especially its brand engagement among employees and its employee social responsibility.
This is the fifth consecutive year that AXA was ranked highest among global insurance brands.
“To be among the top global brands once again is a great achievement. This reflects not only the strength of our business, and the relevance of our brand strategy to clients but also our efforts to accelerate digital initiatives,” said Henri de Castries, Chairman & CEO of the AXA Group, based in Paris.
“This important recognition reinforces the AXA brand, a key asset for client and talent attraction and retention as well as product and service distribution. The success of any insurance business is based on its reputation, be it in terms of quality of client service, availability or reliability. AXA’s brand identity is built on these demonstrated foundations but is also driven by our ultimate purpose which is to protect people,” he added.
Meanwhile, AXA Asia CEO Mike Bishop said “In Asia’s competitive environment, our brand is a key success factor in our continuing strong growth in the region.”
“Being recognized as a reliable provider helps us continue to be a preferred choice for our partners and a trusted name for our customers,” he said.
President and CEO of AXA Philippines Rien Hermans said, “a trusted brand is one of the most important things a customer looks for in choosing a life insurance provider. Being the leading insurance brand in the world speaks of the trust that customers all over the world have given AXA.”
AXA is also part of the 50 Best Global Green Brands by Interbrand, which recognizes consumer perception of a company’s green initiatives and environmental performance. In the Philippines, AXA is one of the largest and fastest growing life insurers, and joint-venture partners with Metrobank, one of the country’s largest banks.
