MANILA, July 12, 2013 – Ayala Museum has teamed up with Power Mac Center, the country’s leading Apple distributor, to provide its guests a multidimensional experience with the launch of its iPod Touch audio-guided tour.
Guests will now be able to appreciate and learn more about Philippine history; in contrast to traditional audio analog players, Ayala Museum’s audio guide is technology-enhanced and multisensory, a first in the Philippines.
Ayala Museum senior director MarilesGustilo told adobo Magazine: “We’re really,reallyexcited about the iPod because it’s more than just an audio guide. We now have the capability to enhance the entire experience.”
60 brand new iPod Touch units were donated by Power Mac Center to Ayala Museum in support of Ayala Museum’s mission to promote history.
“History is an important resource to nation building, while multimedia-enhanced art provides an excellent way to educate people on lessons from the past. We at Power Mac Center thank Ayala Museum for giving us the opportunity to make history and art easier to understand and appreciate through the use of technology,” remarked Power Mac Center chief executive officer Lawrence Sison.
The upgraded “Diorama Experience”
Upon entering the Diorama Exhibit, each guest will be provided with an audio-guide kit that includes an iPod touch and headphones that they can use while touring around. Each music files contained in the iPod comes with an image and corresponding text file that will allow guests to read along if they want. Award-winning celebrity Cesar Montano’s voice can be heard in the Filipino audio-guide version while Mari Kaimo can be heard for the English version.
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Guests can listen to the relevant music files while they take a look at the 60 handcrafted dioramas illustrating the country’s historic events from prehistoric times to the 1986 People Power Revolution. A month ago, these dioramas were repainted and captions were added to complement the audio introductions.
According to Joy Kathleen Peña of Tours and Education Department, who spearheaded the project, the iPod audio guide will be an advantage, especially to foreign guests who are always asking the museum guides for more Philippine history information. It will also benefit students as they will be able to learn faster with the musical backgrounds and images.
Aside from audio-guides, video files, games and applications will be added in the future to maximize the full capability of the iPod. They are also taking into consideration the possibility of translating the tour into foreign languages like Spanish and French.
“This is just the start. We started with the dioramas. We’re looking forward in how else we can help, in terms of developing something more in terms of the experience in going to Ayala Museum,” concluded Power Mac Center managing director Joey Alvarez.
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The Tours and Education Department is planning to provide a similar iPod audio guide for the Museum’s other exhibits: Maritime Vessels, Pioneers of Philippine Art, Gold of Ancestors, Embroidered Multiples, and A Millennium of Contract.
Credits
Ayala Museum
