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MANILA – November 15, 2013 – BBDO Guerrero has come up with an idea to help mobilize aid for the victims of typhoon Yolanda (Haiyan) which tore through the Visayas region of the country last week, the agency said in a press release.
Called #Unselfie, the idea simply calls on people to write a simple donation call to action such as supportunicef.org/Philippines or redcross.org.ph/donatenow on a sheet of paper – with the hashtag #unselfie – and take a selfie (picture of themselves) while holding it. They are then asked to post the selfie photo on their profile page on Facebook, Twitter or other social networking sites as a way to show their support.
The idea is a response to the call for relief aid here in the Philippines. Typhoon Yolanda (Haiyan) is dubbed as one of the strongest storms in the history of the world, devastating parts of the country and leaving thousands dead or missing.
David Guerrero, Creative Chairman of BBDO Guerrero pointed out, “It will only take a minute. But it will go a long way. Let’s do the right thing and help out millions who are still in need.”
