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MANILA – January 14, 2013 – BBDO Guerrero launched the new institutional ad campaign for the Philippines’ largest bank, BDO Unibank, Inc. This campaign is the first work that the agency has produced since being appointed by the bank in September 2013, BBDO Guerrero said in a press release.
The task was a challenging one, considering that research validates that BDO consistently delivers on it’s “We Find Ways” promise – a promise that the bank’s clients experience first hand and has become one of the big reasons why BDO has become the nation’s preferred bank.
At the essence of the new campaign, is the insight that when it comes to people’s finances, people trust people. Hence, they turn to family and friends for – often unsuitable – advice regarding their financial issues, and rely less on financial experts. The agency tackled this intimidation head-on with this new campaign, giving a face to the nature of BDO’s understanding of people’s needs.
Two 30-second TV executions have been directed by Joel Limchoc of Pabrika. Nikki Golez and Dennis Nierra developed the campaign under the direction of ECD, Dale Lopez.
BDO is currently ranked as the Philippines’ largest bank in terms of total assets, loans, deposits, capital and trust funds under management. It was recently named the Best Asian Bank for 2013 by FinanceAsia, a first-ever win for a Philippine bank.
Tony Harris, Chief Executive of BBDO Guerrero, said, “If you have a toothache, you go to a dentist but strangely when you have an issue with your finances you often turn to someone with little or no real experience. It was this insight that allowed us to bring even more depth to the already successful “We Find Ways” proposition”.
