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MANILA – October 21, 2013 – adobo magazine’s September-October issue is full of winners, from a multi-awarded adman on the cover, to pages upon pages of festival coverage, stories on local agencies hitting major milestones, plus small creative houses that are making it big.
On this issue’s cover is AlmapBBDO’s chief creative officer Marcello Serpa, the silver-haired Rio de Janeiro native whose achievements include bringing Havaianas to the world stage, winning Latin America’s first Cannes Grand Prix, and receiving a Clio Lifetime Achievement Award at only 45. In this issue, Serpa discusses Cannes, his career, social campaigns, and ad industry misconceptions.
Havas Media’s Ed Mapa talks about his move to Beijing as the agency’s first chief innovation officer for its Greater China office; meanwhile, McCann Worldgroup Asia Pacific’s president (and qualified pilot!) Charles Cadell lets us in on how he started his career and what it’s like to manage Spikes’ Network of the Year.
In this Special Report, we feature the 4As winners, plus a showcase of winning works from Ad Stars.
More triumphs in this issue include Lowe Philippines’ 35th birthday, and the winners of the adobo LiA poster contest as they geared up for their Vegas stint.
This issue also includes the adobo Digital Showcase 2013, which includes features on global digital trends, the app explosion, and the top search terms in the country.
Get your copy now at all National Bookstore, Fully Booked, and other major newsstands for only P195.
