ASIA-PACIFIC – BEIJING, CHINA, NOVEMBER 2011: Real estate specialist agency BlackArc Ogilvy has announced the launch of BlackArc OgilvyOne Organization (BAOOO), a new unit which will provide a full range of digital marketing, customer relationship management (CRM) and one-to-one marketing services for Chinese real estate companies.
BAOOO’s range of services cover brand building, digital communication, CRM, showroom promotions, and digital property management services, including terminals that can control home appliances digitally and manage household issues electronically.
The timing of the launch coincides with recent moves by the Chinese government to enforce new regulations limiting home purchases and property loans which have caused the previously robust real estate market to slow considerably, turning what used to be a seller’s market into a buyer’s market.
“These days, unlike in the past, buyers in China need and expect more than basic information from flyer ads and text messages,” said Angel Chen, CEO of BlackArc OgilvyOne and President of OgilvyOne China. “They need targeted information, preferably if they can find it themselves online; they want to hear about brands and properties from their trusted peer groups – either through word-of-mouth recommendations or discussions in social media, interactive experiences, and they want to know what the property brand stands for and whether it’s trustworthy.”
Sasa Liu, President and Founder of BlackArc Ogilvy, added, “Approximately 58 percent of home buyers say the Internet is the best source of real estate information, making it a crucial channel for marketers that need to reach a broader audience.”
BlackArc OgilvyOne Organization offers services to clients in top tier cities across China including Beijing, Shanghai, Guangzhou, Chongqing, Hangzhou and Shenyang, among others.
