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MANILA – November 20, 2013 – This time of year is normally when the Christmas ads begin to dominate the channels, but in the wake of the destruction caused by super Typhoon Yolanda, some brands have postponed their commercial advertising in solidarity with the survivors.
On its official Facebook page, Coca-Cola said that it has put their advertising for all Coca-Cola brands on hold starting November 18.
"Any committed advertising space will be redirected towards relief and rebuilding efforts for the people of Visayas," it said.
McDonald’s has also taken a Christmas TVC off the air a few days after the typhoon.
Some brands, however, are continuing with their business plans.
"It is important that we as a nation continue to raise the morale of our Filipino brothers affected by this terrible calamity, especially in this time when hope is needed in the face of so much desperation," said Pepsico country manager Maricelle Narciso. "So we are proceeding with our business plans for balance year, after all, there’s only a handful of weeks left."
"What we will tone down will be the employee partying and t-giving, and direct these to the relief and recovery operations for the deeply affected areas," Narciso said.
