British singer/songwriter Sami Yusuf sings for Yolanda survivors in WFP campaign by JWT

The campaign encourages donations for survivors of the typhoon, which killed over 6,000 people and displaced over 4 million when it made landfall on November 8, 2013.

 

“This song is my tribute to their courage and a call for global solidarity since we all have the power to do something about it,” Yusuf said. "

 

 

 

“I offer my voice and my music, JWT Kuwait adds a visual dimension to the message and WFP ensures that any donation made is used effectively to assist those in need," he explained.

 

The song is available for free on Yusuf’s and the campaign’s website, which was designed by JWT Kuwait to reflect the campaign’s message of hope and resilience. 

 

Discussing the importance of getting the message across about the need for donations, WFP Philippines country director Praveen Agrawal said “Two months after the tragedy, a lot has been achieved, but we need to keep our foot on the pedal and ensure that we continue to strengthen the families who have lost everything as they strive to rebuild their lives;  Sami’s beautiful call is very timely and sends a powerful message that we are still far from having overcome the hurdle.”  

 

This sentiment is reflected in the ads created by JWT Kuwait promoting the campaign.  The ads are centered on the visual of a young girl who has lost everything, being digitally edited and placed in a safe and comfortable environment. It continues with the message that cuts to the heart of the issue: “If It Only Was This Easy.” 

 

“Hope is louder than tragedy. That is something we as people prove to each other every day by being generous and giving to those who need it most,” Karim Bitar, managing director at JWT Kuwait said.

 

Donations can be made at wfp.org/LiveFeedPhilippines and http://livefeedphilippines.org.