ASIA-PACIFIC – SINGAPORE, JUNE 1, 2012: CBS Interactive named Gary Chin as head of consumer commercial strategy, APAC. Chin is responsible for owning the revenue and growth strategies primarily for CNET, GameSpot and TV.com as well as CBSNews.com and other brands from within the network.
Gary’s appointment comes shortly after the announcement of CBS Interactive’s exclusive global partnership with TwitchTV and Major League Gaming (MLG), marking a major expansion into the fast- growing categories of live gaming and eSports. By combining the world’s biggest live video gaming community with the most popular eSports league, and its flagship gaming property, GameSpot.com, CBS Interactive Games now serves more than 3 billion minutes of live gaming and eSports content monthly, making it the most engaged video property for gamers worldwide. Chin will be the driving force behind these partnerships in the APAC region for CBS Interactive.
“We’re excited to have Gary on board. His wealth of experience and contacts across the APAC region will prove invaluable and make him an excellent addition to our team”, said Wendy Hogan, VP and Managing Director APAC.
A veteran in the realm of online marketing, Gary has more than 13 years of sales and marketing experience in IT and digital marketing industries. Making his move from Admax Network (now Komli) where he was Managing Director, Singapore also covering Philippines, Vietnam and Hong Kong.
The recent expansion by CBS Interactive with the hottest trends in the digital market has set the stage for the progression at the online content network, making the move an easy choice for Chin. “The embrace of digital trends at CBS Interactive brings tremendous branded content opportunities and I am really excited at what we can do to bridge advertisers with our audiences”, said Gary Chin.
