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GLOBAL – NOVEMBER 2011: Advertising and celebrities—a tried-and-tested combination. In these recent string of ads, three singers and a chef test their luck on TV, online and as a hologram in these ads that will catch you whether or not you’re home for the holidays.
For the Black Friday sale, JWT New York and Macy’s enlisted teen sensation Justin for the “Screamers” spot, which debuted on YouTube. The biggest shopping day of the year kicks of the holiday shopping season in the US. Despite the paternity test issue, the commercial had an unsurprising one million hits in 24 hours.
In a world first, Mariah Carey performs in five simultaneous concerts as a hologram for Saatchi & Saatchi EMEA and Deutsche Telekom.
The music diva “appeared” before audiences in Germany, Croatia, Macedonia, Montenegro and Poland, interacting with real dancers and live audiences as part of the telco’s “Life is for sharing” campaign. Thousands gathered to watch the show in person and through live streaming. The event, produced by @radical.media London, uses the same technology that brought Paul Arden to life last year at Cannes. The TV version will be released this week.
Who’s harder to please? Singer-actress Bette Midler and chef-restaurateur Gordon Ramsay star in the third year of Acura´s "Season of Reason" campaign. Developed by rp&, the campaign presents Acura as the rational choice to crazy holiday purchases. What’s more sensible? “Season of Reason” will stretch the ad dollar on banner ads on 18 top auto shopping sites. Print, POP and radio, too.
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