ASIA-PACIFIC – MALAYSIA – Tan Chee Keong (CK Tan) is joining BBDO Malaysia’s senior management as executive creative director. Prior to this office, Tan worked for Ogilvy & Mather Malaysia where he was deputy ECD.
Tan has worked at top agencies across Asia including Leo Burnett Malaysia and Ogilvy Hong Kong for some of the world’s best brands such as Malaysia Airlines (Worldwide), Shangri-La Hotels & Resorts (Worldwide), Prudential (Asia-Pacific), Unilever (Dove/Pond’s), Maxis, Pizza Hut, GSK (Panadol/Eno/Oxy/Dequalin), Nestle (Maggi Instant Noodles/Milo), BMW, Bernas, Motorola, Guinness and Nike.
He says: “There’s a contagious spirit of optimism, energy and ambition at BBDO that spreads from the many young talents in creative, to the highly-motivated management team, and even to clients! I truly look forward to becoming a part of the family."
His work has garnered an impressive array of awards, including D&AD, One Show, Clio, Cannes, Media Spikes, Asia Adfest, AWARD (Australia), Young Guns and Effies.
Michelle Achuthan, managing director, BBDO/Proximity Malaysia, stated: “It’s of course great to have CK join us at BBDO Malaysia, he is no doubt someone who can to take us to the next level creatively. At an even deeper level however, I’m delighted that in CK I have not just that creative fire power but a partner that shares my drive and vision for what a great agency should be."
Jean-Paul Burge, SEA president for BBDO, commented: "Malaysia has some of the best creative talent in this region. When looking at this rich pool of creativity, CK sits very much at the top. He is quite simply an extraordinary talent who has worked on some of the most recognizable brands in the world, has won awards for them with real work and has built strong and stable creative teams that have helped transform the agencies he has worked for – in short we could not have a better person joining us to lead our creative charge in Malaysia."
