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MANILA – November 6, 2013 – A new Selecta TVC by Lowe Philippines gives viewers Ang Pasko ay Sumapit like they’ve never heard it before: the token Pinoy Christmas carol mixed with the satisfied "mmms" of a family who finds happiness in a tub of ice cream.
The TVC introduces Selecta’s new flavors: Buco Pandan, Ube Keso, and Mango and Cashews.
It stars the family of celebrity endorsers Carmina Villaroel and Zoren Legaspi, who are shown having lunch on Christmas day.
Everything is ordinary—until Legaspi breaks out a tub of Selecta ice cream, takes a spoonful, and starts the symphony of "mmms" which the rest of the family soon sings along to.
"What starts out as a lazy afternoon with family turns into an infectious symphony of Christmas cheer and ends with a crescendo of happiness. And of course, a barking dog," Lowe said.
The ad launched last October 17, and will end airing on November 14.
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