ASIA-PACIFIC – THAILAND, MAY 29, 2013 – Creative Juice Bangkok has crafted the ‘Moving WiFi’ campaign in support of Dtac, the top mobile telecommunications company in Thailand.
Dtac recently launched its new WiFi service and, in support of the launch, wanted to create a groundbreaking experience to generate positive word-of-mouth and help attract new subscribers. Dtac ‘Moving WiFi’ is the latest wrinkle in truly mobile WiFi hotspots that can offer a ‘walk and play’ experience.
Creative Juice attached mobile WiFi hotspots to pet dogs, which were then allowed to run around selected high-traffic areas in Bangkok. These dogs served as free mobile WiFi hotspots that drew the attention of the public – new kinds of hotspots that users could not only interact with, but also play with.
CREDITS:
Campaign: Moving Wifi
Client: Dtac
Agency: Creative Juice Bangkok (TBWA)
Product or Service: Dtac Wifi
Chief Creative Officer: Thirasak Tanapatanakul
Art Director(s): Pitha Udomkanjananan and Thirasak Tanapatanakul
Planner: Nuntwarith Thairattana
Account Supervisor(s): Pongsuree Asanasen and Promsant Jithnasilp
Event Organizer: B-Point
Production House: Meour
