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GLOBAL – January 28, 2014 – D&AD has introduced an international flavor to its acclaimed ‘I Wish I’d Done That’ series with the release of a new film featuring the Chief Creative Officer and Partner of Naked, Fernanda Romano.
The Brazilian creative has chosen a White Pencil-contender in the altruistic exploits of Director Casey Neistat, who flipped the script when handed a $25,000 budget to promote the big-screen blockbuster The Secret Life of Walter Mitty. Given the concept of ‘live your dreams’, Neistat instead asked to travel to the Philippines and use the money to deliver aid to victims of the recent Typhoon Haiyan disaster.
Despite the heart-wrenching scenes, Neistat delivered over 10,000 meals, tools to 35 villages and medicine to local health organizations – all the while more than fulfilling the ‘live your dreams’ brief Twentieth Century Fox had handed to him.
Once again, Factory Fifteen’s captivating animations frame the series, providing a glimpse within the rich history of D&AD and the Yellow Pencil. Closer inspection reveals some of the most awarded work in recent years, including Heatherwick Studio’s Olympic Cauldron, McCann Erickson’s Dumb Ways to Die and Channel 4’s Meet the Superhumans.
The films were developed by Wieden+Kennedy London to support the call for entries for the D&AD 2014 Professional Awards. The deadline for entries has now been extended to February 5, but a 20 percent surcharge will be applied to those received after January 29.
This year the D&AD White Pencil – which rewards creative ideas with a social purpose – is split into two sub-categories: Advertising and Design. In addition, entrants will have the added incentive of a chance to apply for a spot on a groundbreaking NGO placement through The International Exchange.
Previously in the ‘I Wish I’d Done That’ series, ad legend Dan Wieden discussed the Climate Name Change Campaign by 350Action, digital guru Iain Tait explained the genius behind the Philips Hue Lightbulb, and designer Jessica Walsh talked about her love of the Whitney branding by Experimental Jetset. Most recently, Rankin sat down with D&AD to champion the work of Matthew Frost and his wry parody ‘Fashion Film’.
Credits
Agency
· Creatives: Toby Treyer-Evans & Laurie Howell
· Creative Directors: Tim Vance & Paul Knott
· Executive Creative Director: Tony Davidson
· Agency producer: Andrew Shelton
· Accounts: Alex Rodgers & Sophie Moss
· Agency Editor: Ben Hutton
Other
· Production Company: Nexus Productions
· Directors: Factory Fifteen
· Executive Producer: Julia Parfitt
· Producer: Nathalie Le Berre
· Sound Design: Echoic
Special Thanks to Wave and Lobo.
D&AD only awards work of the highest standard. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only the very best work receives the coveted Yellow, White and Black Pencils.
All awarded work appears in the D&AD Annual, and In Book and Nomination winners can claim Pencil Slices to mark their achievement.
The pinnacle of creative achievement across the design, advertising and digital industries, the D&AD Awards have been running since 1962.
For information on how to enter this year’s Awards, visit the D&AD Awards website. Follow D&AD @DandAD #DandAD14.
