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ASIA-PACIFIC – JAKARTA, INDONESIA, NOVEMBER 2011: DDB announces its new full-service agency in Indonesia, headed up by Dean Cloke and John Bailey, both formerly of Ogilvy Red Works. The agency has amassed clients including Johnson & Johnson, Philips, Tourism Australia, Unilever and Novartis.
Douglas Faudet, vice chairman, DDB Group Asia Pacific said: “Although we’ve been in Indonesia for some time, our investment into this new agency is a real stake in the ground for DDB. It marks the commitment that we’re making to the fourth largest population in the world.”
“We’ve taken a majority share with Dean and John as our partners – and we couldn’t have asked for a better duo to run our agency in Indonesia. Combined, they have been in Indonesia for more than a decade – our local knowledge can’t be matched by any other global communications agency in the country.”
Dean Cloke, managing director of DDB Group Indonesia, has worked in Indonesia with Lowe and McCann Worldgroup. Prior to joining DDB Group he was regional vice president of WPP’s Ogilvy RedWorks in Singapore.
His experience spans many industries including finance, retail, information technology, travel, automobiles and FMCG. Clients he has worked with in Indonesia include Indosat, Bii Bank, Sampoerna, Carrefour, GM, Nestle and Unilever.
Recognised at major global and Indonesian award shows, three-time Cannes winner John Bailey, executive creative director, DDB Group Indonesia, has worked in the country for a total of seven years with global agencies such as JWT and McCann Worldgroup. His last role was as executive creative director at Ogilvy Redworks Singapore. Bailey has worked for local brands such as BNI, Indofood and Indosat and has a wealth of experience in a range of industries including FMCG, automotive, tourism, and airlines.
John Zeigler, Chairman & CEO of DDB Group Asia Pacific, said: “Our position is clear and our network is stronger than ever. Where initially our strength was only Pacific, we now have the most successful agencies in Greater China; our recent acquisition of Mudra Communications in India makes us one of the largest global agencies in India; and DDB Group is the leading agency in Singapore.”
“The breadth of coverage and depth of services we offer is unrivalled – we’re the only regional network offering a cohesive collaboration of world leading communication businesses. There’s no better time to take the Indonesian market by storm,” he added.
Dean Cloke said, "Indonesia is a very exciting market right now and John and I have the opportunity to build something very special here. We’re confident that we will continue to attract some of the best talent and produce some truly world-class work. These are exciting times for us, DDB and Indonesia.”
John Bailey said, "The changes I’ve seen since I first worked here in 1991 are massive – the transition to democracy has probably brought about the biggest change since the country’s independence.
“Surprisingly, it’s taken a while for that change to sink in, but now Indonesia seems to be the talk of the industry. The good news is that DDB has been quick off the mark and the opportunity to lead and influence the industry with such a strong agency network is very exciting.”
In photo: Dean Cloke and John Bailey
