ASIA-PACIFIC – SINGAPORE, SEPTEMBER 19, 2012 – From the 4,851 entries, Spikes Asia 2012 has awarded the coveted metals last night, September 18 with 13 Grand Prix, 68 Gold, 136 Silver and 177 Bronze.
Grand Prix winners:
ï® Branded Content and Entertainment: Host Sydney/The Jamboree Sydney ‘The Kiwi Skeptics’ Air New Zealand
ï® Design: IyamaDesign Tokyo ‘Mt Ex-Taipei’ Kamoi Kakoshi
ï® Digital: Dentsu Tokyo ‘Connecting lifelines’ Honda
ï® Direct: JWT Melbourne ‘Wi-Fiction’ Melbourne Writers’ Festival
ï® Creative Effectiveness: Clemenger BBDO Melbourne ‘Break up’ NAB
ï® Film: Cheil Worldwide ‘What does your mind see’ Samsung
ï® Media: Mindshare Mumbai ‘Where what you grow is what you eat’ Hindustan Unilever
ï® Mobile: PARTY Tokyo/Dentsu Tokyo ‘Make TV’ Sony
ï® Outdoor: Ogilvy & Mather Shanghai ‘#Cokehands’ Coca-Cola
ï® Radio: JWT Singapore ‘Radio Prank’ Unilever Singapore
ï® Print and Poster Craft: Ogilvy & Mather Shanghai ‘#Cokehands’ Coca-Cola
ï® Print: DDB Sydney ‘Bikers-Police’ Volkswagen
ï® Promo and Activation: 303 Lowe Sydney ‘IKEA Catalogue’ IKEA
No Grand Prix were awarded in the PR, Film Craft and Integrated categories.
Network of the Year was awarded to BBDO, with DDB and Leo Burnett taking the second and third places respectively. Meanwhile, Agency of the Year went out to DDB Sydney, followed by Dentsu Tokyo and BBDO Guerrero.
Mindshare Mumbai was awarded Media Agency of the Year, followed by Cheil Worldwide, Seoul and Whybin\TBWA Group Sydney.
As for the Independent Agency of the Year Award, Party Tokyo landed in first place, followed by Taproot Mumbai and the Monkeys Sydney in the second and third places respectively.
Meanwhile, the Hong Kong team from Grey Group stole the limelight in the Young Spikes competitions as they were awarded gold in the Integrated category. Teams from the Philippines (Ace Saatchi & Saatchi) eand South Korea followed after.
In the Media category, the India team was Maxus was deemed the best, bagging the Gold. New Zealand and Japan took the Silver and Bronze award respectively.
As for the Agency Shoot Out competition, the Philippines (JWT Manila) took the Gold, with Japan (Hakuhodo + TBWA) and Japan (Dentsu) following close.
