GLOBAL – UNITED STATES, FEBRUARY 28, 2013 – DG MediaMind has been named a winner at the Interactive Advertising Bureau’s (IAB) Digital Video Stars competition, the only third-party ad server that has won an IAB Rising Star across display, mobile and in-stream.
The Agency Working Group evaluated over six dozen entries to arrive at the five creative ad product concepts that will become the IAB’s first-ever Digital Video ad format standards.
“This attests that DG, the world’s leading ad management and distribution platform, truly offers a cross-platform solution to advertisers globally,” said Gianluca Milano, VP, sales engineering and professional services, DG.
According to Peter Minnium, head of brand initiatives at IAB, DG MediaMind’s entries scored among the top in the “Ad Control Bar” and “TimeSync” categories.
Rising Star Ad Control Bar: AdAPPTER
AdAPPTER allows you to take your existing pre-roll video and make it interactive. It includes social links, image and video galleries and twitter feeds all in one.
Rising Star Time Sync: Sidebar and Timeline
Sidebar showcases products and messages throughout the video with interactive images that change based on the content in the ad and can expand to give more details. Perfect for CPG/retail and travel clients.
Timeline lets you create interactive “bookmarks” throughout the video so the user can get numerous calls-to-action throughout the experience.
The evaluation process included quantitative scoring to get to a short-list and then qualitative discussion to determine the final winners. In this latter phase, in addition to further culling, entries were clustered into the five winning ad product concepts. This is why there are twelve winning companies and five Digital Video Rising Stars.
DG MediaMind has been invited and will join the IAB Digital Video Ad Control Bar Rising Star Working Group and IAB Digital Video TimeSync Rising Star Working Group with fellow digital video innovators to define, build, and implement these Digital Video Rising Stars.
