Di9it-DM9 is J&J’s digital agency of record

 

With the win, more than J&J’s corporate brand, Di9it will handle J&J’s Clean and Clear, Carefree, Listerine, Splenda, and its OTC portfolio that includes Bactidol, Benadryl, Sinutab and Imodium. 

 

"Launched early 2013, DM9 JaymeSyfu’s digital baby is undoubtedly the progeny of its award-winning parents," the agency said in a press release.

 

Just recently, DM9JaymeSyfu/ Di9it bagged two statues at the London International Awards for their "TXTBKS" campaign for Smart Public Affairs: one gold in the Digital – Electronic Equipment category, and another gold in the Non-Traditional – Branded Content category.

 

 

Di9it’s managing director and partner Carlo Ople admitted Johnson & Johnson was one of the hardest accounts to crack, but it was this challenge that pushed him and his team beyond their limits.

 

“We credit this win to the seamless integration between the creative and account teams of both Di9it and DM9 JaymeSyfu. It’s a victory for digital creativity rooted deeply in consumer insights backed up by relevant and meaningful analytics," said Ople, a household name in the digital marketing industry.

 

Di9it’s multi-awarded Executive Creative Director Eugene Demata agreed and said, “Having both creative teams work on the brief allowed us to channel decades of traditional advertising experience effectively into the digital space.”

 

According to Demata, it was the same philosophy that paved the way for two of their most awarded works – Smart TXTBKS and Gabriela’s Bury the Past. Both campaigns have won in multiple local and international award shows.

 

 

For DM9 JaymeSyfu Chair and Chief Creative Officer Merlee Jayme, the J&J win was undoubtedly emotional. After all, this was a 20-year reunion of sorts, Di9it said. 

 

As a young copywriter, Jayme launched J&J’s teen line with J&J Face Powder’s “The baby is now a lady” winning campaign.  

“It felt nice to reunite with a brand so close to my heart. I have many fond memories of J&J and my clients then. I even kept the little trophy they gave me as a valued creative back in 1992!" shared Jayme.

 

“What made the pitch exciting was working again for a teen brand now that I have my own teen daughters. So, can you imagine how ecstatic I was when we won the other brands as well for digital,” she added.

 

 

With this win, Ople and Jayme see a long-term and successful relationship with Johnson & Johnson and are prepared to make investments to make sure that the different brands under their watch are propelled to the forefront of the digital space. 

 

"We’re going to invest heavily into this account. We’ve been staffing up to fully support the requirements for next year and we’re excited to roll up our sleeves and get to work!" shared Ople.