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GLOBAL – November 15, 2013 – The Digital Asia Festival Awards have announced the 2013 shortlist. 80 entries have been shortlisted from countries including Japan, Australia, New Zealand, China, Hong Kong, India, Singapore, The Philippines, Malaysia and Thailand, Digital Asia Festival said.
40 jury members from across the region reviewed over 500 submissions in two rounds of preliminary judging led by Jason Kuperman, Vice President, Omnicom Digital Asia Pacific, India, Middle East & Africa Omnicom Group. The Digital Asia Awards are pleased to announce the shortlist results for 2013.
The shortlisted entries are listed below by country:
Australia (14)
TrackMyMacca’s
DDB Group Sydney
McDonald’s Australia
Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants)
TrackMyMacca’s
DDB Group Sydney
McDonald’s Australia
(Mobile)
TrackMyMacca’s
DDB Group Sydney
McDonald’s Australia
Apps
TrackMyMacca’s
DDB Group Sydney
McDonald’s Australia
Digital Media Innovation
Christchurch Reimagined
Iris Sydney
Christchurch & Canterbury Tourism
Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants)
Telekinize the Rainbow
Clemenger BBDO
Wrigley
Food Products
Volunteer to Promote Volunteering
Leo Burnett Melbourne
SEEK
Integrated
Volunteer to Promote Volunteering
Leo Burnett Melbourne
SEEK
Online Marketing
Fighting the Right Fight in Flights
Reprise Media
Cathay Pacific
(Search)
Telekinize the Rainbow
Clemenger BBDO
Wrigleys
Apps
Telekinize the Rainbow
Clemenger BBDO
Wrigley
Gaming
Telekinize the Rainbow
Clemenger BBDO
Wrigley
Digital Media Innovation
Introducing the HondaTrope
DT
Honda Australia
Other Digital Solutions
Singapore & Australia
NextGen CIO
Ogilvy& Mather
IBM Corporation
Financial Services, Commercial Public Services, Business Products & Services
China (9)
Stolen Phone
Energy BBDO Shanghai
Time Out Shanghai
Publications & Media
Hide ‘N’ Seek
OgilvyOne Beijing
Shanghai General Motors
Cars & Automotive Services
Thank You, Mum
MediaCom Guangzhou
P&G
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Bring Happiness Home
OMD
PepsiCo
Online Marketing
Building the People’s Car
Proximity China
Volkswagen Group China
Online Marketing
Building the People’s Car
Proximity China
Volkswagen Group China
Social Media
Building the People’s Car
Proximity China
Volkswagen Group China
Integrated
Digital Earth Hour
BBH China
WWF China
Display, Banners and Other Rich Media
Camera Tastes the Food Before Mouth Does
VITAMINE
Johnson & Johnson China
Digital Media Innovation
Hong Kong (9)
Two thoughts, One Goal
NMC Interactive
Wyeth Nutrition
(Search)
See the World at Home
OMD HK
Wyeth Nutrition
Digital Media Innovation
My Starbucks RewardsTM
AGENDA Hong Kong
Coffee Concepts Hong Kong
Loyalty Campaign
NIKE M vs W
Wunderman | AGENDA (Hong Kong)
Nike Hong Kong
Digital Media Innovation
NIKE M vs W
Wunderman | AGENDA (Hong Kong)
Nike Hong Kong
Social Media
Two Thoughts, One Goal
Wunderman | AGENDA (Hong Kong)
Wyeth Hong Kong
Social Media
NIKE M vs W
Wunderman | AGENDA (Hong Kong)
Nike Hong Kong
Integrated
NIKE M vs W
Wunderman | AGENDA (Hong Kong)
Nike Hong Kong
Other Consumer Products (Including Durable Goods)
See the World at Home
OMD HK
Wyeth Nutrtion
Food Products
India (7)
World’s First Talent Reality Show on Social Media
MEC India
Colgate Palmolive India
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
There’s always a first time with eBay!
Interactive Avenues
eBay
Search
Sunrise Challenging the Convention
Publicis Communications
Nestle India
Viral Marketing, Email Marketing, including E-cards
Good Life Club
PHD
Hindustan Unilever
Loyalty Campaign
Hyper Personalisation – The World’s First CRM Powered Personalised Web Banner
ibs
Tata Docomo
Display, Banners and Other Rich Media
Hyper Personalization – The World’s First, CRM Powered Personalized Communication Platform
ibs
Tata Docomo
Digital Media Innovation
Who needs a remote control?
Starcom Mediavest Group
Samsung India Electronics
Display, Banners and Other Rich Media
Japan (14)
Marionettebot
TBWA\HAKUHODO
United Arrows
Japan
Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants)
Share the Newspaper with Children
Dentsu
The Tokyo Shimbun
Publications & Media
Play! The Quietest Suction Power.
TBWA\HAKUHODO
Electrolux Japan
Home Furnishing, Appliances, Maintenance & Household Products
9 Heroes
beacon communications (Leo Burnett)
Nike Japan
Other Consumer Products (Including Durable Goods)
Funfair in Your Mouth
beacon communications (Leo Burnett)
Ebara Foods
Food Products
Voice Driver
TBWA\HAKUHODO
Nissan Motor
Online Marketing
RUN NAVI
beacon communications (Leo Burnett)
Puma Japan
(Mobile)
Funfair in Your Mouth
beacon communications (Leo Burnett)
Ebara Foods
Website & Microsites
Funfair in Your Mouth
beacon communications (Leo Burnett)
Ebara Foods
Digital Media Innovation
Share the Newspaper with Children
Dentsu
The Tokyo Shimbun
Apps
Voice Driver
TBWA\HAKUHODO
Nissan Motor
Gaming
Marionettebot
TBWA\HAKUHODO
United Arrows
Other Digital Solutions
Voice Driver
TBWA\HAKUHODO
Nissan Motor
Cars & Automotive Services
The Highest Goal
TBWA\HAKUHODO
adidas japan k.k.
Corporate Image & Information
Malaysia (4)
Wonderland
Leo Burnett Malaysia
Samsung Electronics Malaysia
Other Consumer Products (Including Durable Goods)
Wonderland
Leo Burnett Malaysia
Samsung Electronics Malaysia
Integrated
Rexona Move "No Sweat Changing Lives"
Lowe and Partners Malaysia
Unilever Malaysia
Integrated
Rexona Move "No Sweat Changing Lives"
Lowe and Partners Malaysia
Unilever Malaysia
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
New Zealand (10)
The Smart Phone Line
Colenso BBDO New Zealand
Samsung New Zealand
Other Consumer Products (Including Durable Goods)
The Smart Phone Line
Colenso BBDO New Zealand
Samsung New Zealand
Social Media
The Smart Phone Line
Colenso BBDO New Zealand
Samsung New Zealand
Integrated
V Robbers
Colenso BBDO New Zealand
Frucor Beverages
Beverages
V Robbers
Colenso BBDO New Zealand
Frucor Beverages
Integrated
Instant News Satire
Colenso BBDO New Zealand
Samsung New Zealand
Display, Banners and Other Rich Media
Beyond the Wall
Colenso BBDO New Zealand
Frucor Beverages
Website & Microsites
Trial by Timeline
Colenso BBDO New Zealand
Amnesty International
Website & Microsites
Trial by Timeline
Colenso BBDO New Zealand
Amnesty International
Social Media
Trial by Timeline
Colenso BBDO New Zealand
Amnesty International
Charities, Public Health & Safety & Public Awareness Messages
Philippines (5)
Smart TXTBKS
DDB DM9JaymeSyfu
Smart Communications
Mobile
Smart TXTBKS
DDB DM9JaymeSyfu
Smart Communications
Digital Media Innovation
Smart TXTBKS
DDB DM9JaymeSyfu
Smart Communications
Charities, Public Health & Safety & Public Awareness Messages
Coca-Cola President for Happiness
McCann Worldgroup – MRM Manila
Coca-Cola Philippines
Social Media
Clear Dream Match
OgilvyOne Worldwide Manila
Unilever Philippines
Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Singapore (7)
SingTel’s Hawker Heroes
BBDO Singapore
SingTel
Corporate Image & Information
Singapore & Australia
NextGen CIO
Ogilvy& Mather
IBM Corporation
Financial Services, Commercial Public Services, Business Products & Services
Donate-A-Tone
DDB Group Singapore
StarHub
Other Digital Solutions
Donate-A-Tone
DDB Group Singapore
StarHub
Digital Media Innovation
#SGHAZE
Dentsu Möbius
Mondelez Singapore
Viral Marketing, Email Marketing, including E-cards
The Negotiation
Tequila Singapore (TBWA)
Heineken Asia Pacific
Viral Marketing, Email Marketing, including E-cards
SingTel’s Hawker Heroes
BBDO Singapore
SingTel
Integrated
Thailand (2)
Drive Awake
BBDO and Proximity Thailand
PTT Public Company
Apps
Drive Awake
BBDO and Proximity Thailand
PTT Public Company
Travel, Entertainment, Leisure & Retail (Including E-Commerce & Restaurants)
