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DOT aims for double-digit gain in tourist influx

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MANILA, JUNE 7, 2013–Yielding a 10.12% increase of foreign visitor arrivals with 1,649,458 in comparison to last year’s same period from Jan-May, the Department of Tourism (DOT) urges for a swelling number of tourist comings in the approaching months of 2013, achieving the anticipated 60% of its target arrivals.

According to the DOT’s statistics, Korea has contributed the largest arrivals with 406,595 visitors in the first four months of the year, keeping its certain pole position with the biggest market share of 24.65% to the total inbound traffic and a double-digit growth of 23.08%. Moreover, the United States remains the second biggest source market with 246,011 visitors or a share of 14.91% while Japan is third with 148,950 or 9.03% of the overall visitor volume. China has kept its position as the fourth biggest market with 132,307 or an 8.02% share as Australia lands fifth with 72,015 arrivals, constituting 4.37% of the total visitor count. Its double-digit increase of 12.06% from last year catapulted it to the fifth spot, moving Taiwan to sixth, which delivered 68,654 visitors, reflecting a slight decline of 8.30%.

Rounding up the top producers in terms of volume and percentage growth are: Singapore with 55,096 (15.90%); Canada with 50,352 (4.25%); Hongkong with 45,734 (12.87%); United Kingdom with 43,055 (3.10%); Malaysia with 35,069 (8.36%); and Germany with 28,799 (9.16%). Other source markets with double-digit gains include Russia (30.33%), India (23.13%), and France (20.10%).

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“This growth is an affirmation of our various marketing and destination development activities, strengthened by partnerships with the various stakeholders. While the upsurge may primarily be attributed to the summer season, it is also a clear indication that the nation has galvanized its reputation as an attractive destination. We have been seeing a sustainable increase in arrivals since last year. This building enthusiasm for the Philippines, aided by our government’s good governance agenda, gives us the confidence to achieve our target of 10 million tourist arrivals by 2016. Central to this, we are reaching out to industry, government, and civil society to continue investing in sustainable projects and partnerships to secure our continued growth,” Tourism Secretary Ramon R. Jimenez, Jr. said.
 

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