ASIA-PACIFIC – MARCH 8, 2012: “Everyone has a woman in their life they’re thankful for,” opens Dove’s video, created in celebration of International Women’s Day.
Well known for its women-centric and empowering advertising campaigns, such as the global “Campaign for Real Beauty” launched in 2004, Dove pays tribute to true beauty with a three-minute video of women sharing their stories of the most important women in their lives. What the participants didn’t know was that the very people they were talking about have been invited to the set to listen in and discover what they really feel.
“Dove has always believed a woman’s beauty is not only based on her physical attributes but from her inner strength and character, that true beauty is not about what you see when you look in the mirror but what others see when they look at you,” Dove Singapore went on to describe the video. “We’ve all experienced this beauty in our lives. Whether it’s your best friend of 13 years, your older sister who knows you inside out, or the mentor who’s your biggest source of encouragement, we all know a woman who embodies both inner and outer beauty.”
Laced with spontaneity and strong emotion, the video encouraged everyone to “take the precious opportunity to appreciate and honor the truly beautiful women in our lives.”
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