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ASIA-PACIFIC – AUSTRALIA, APRIL 10, 2013 -McCann Australia has appointed Draftfcb UK digital director Bradley Moore as national head of digital after a record run of digital growth.
Based in Sydney, he will be responsible for driving McCann’s digital capabilities, working across McCann clients nationally to guide them in the most effective use of emerging technology for their business and their customers.
Moore’s appointment follows a period of record digital growth by McCann over the past 12 months, including winning digital projects from Opel, Love NZ and the Federal and Victorian Governments, and a 117% increase in digital revenue. McCann’s most effective and awarded campaigns, including ‘Dumb Ways to Die’ for Metro Trains, ‘Care Aware’ for the Federal Government and ‘Guilt Trips’ for V/Line, have been digitally led.
Moore returns to Australia after 13 years working in the UK, most recently as Digital Director at Draftfcb London across clients including Coca-Cola Europe, Hyundai, Pizza Hut, Western Digital and Bayer Pharmaceuticals.
Before that, he launched and ran his own digital specialist agency The Digital Tribe for four years, before it merged with Draftfcb in April 2012. His expertise encompasses formulating, building, managing and growing clients’ digital presence, including online revenue generation, web design and build, social media, SEO, mobile, market research and attribution analysis.
McCann CEO Ash Farr said: “Bradley’s extensive digital marketing expertise, honed by more than a decade working in London, is the perfect complement to our focus on multiplatform creative and strategic ideas that build brands and drive growth for clients. I am confident our clients will benefit from Bradley’s accomplished digital leadership.”
Bradley Moore added: “Seamless integration of digital into brands’ customer lifecycle is imperative these days for not only business success but customer satisfaction. I believe brands that realise that digital marketing has become about responding to the fast pace of the internet itself, with equally fast ‘data lead’ decision-making, will gain huge returns on their digital investments.”
