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JOHANNESBURG – October 22, 2013 – Audience profiling and measurement solution Effective Measure has bolstered its South African presence with a key strategic appointment as the company executes expansion plans through Africa, Effective Measure announced in a press release. 

The new team appointment heralds a time of expansion for the African operations of Effective Measure as the company prepares to officially launch into the strategic growth markets of Zimbabwe, Kenya, Nigeria and Morocco.

Effective Measure has appointed seasoned digital media executive Stephanie Walters as Business Development Director – South Africa, based in Johannesburg to spearhead new growth and facilitate relationships with brands across digital platforms.
Walters joins Effective Measure from classifieds site Junk Mail, where she worked with key blue chip clients as National Sales Manager for Junk Mail Digital. She has also held senior roles at CEO Holdings and Webmail International.
Walters will be reporting to freshly appointed, Dubai based, Regional Brand Sales Director – MEA, Matthew Robarts and Effective Measure’s established Country MD, Alan Morrissey. Walters’ core remit will be to service the brands segment, while Morrissey will continue to specialize in the needs of media buyers, agencies and publishers.
Effective Measure’s Regional Managing Director – MEA, Brendon Ogilvy said, “The digital media sector in South Africa is in prime position to reap rewards from the economic growth that the country is poised to experience over the next five years.
Connectivity is booming, largely via mobile devices and the opportunities for brands to engage with their target audiences with great immediacy and impact are substantial. Effective Measure looks forward to assisting the South African digital market to keep agile and innovative in response to consumers’ shifting digital expectations and behaviors.” 

Building on the strong relationship with South Africa’s premier digital industry body, the Digital Media and Marketing Association (DMMA), Effective Measure has launched its world class solution for brands to the South African market. 

Effective Measure was appointed the de facto digital measurement standard in South Africa by the DMMA in April 2011.
The DMMA has recently included brands as holding official representation status in the digital space, adding a brand portfolio to its current member base. Anchor members of this new portfolio include Woolworths, Nedbank, African Bank, OLX and Renault.
Effective Measure’s ‘Brand’ suite of measurement products works to assist brands in understanding the demographics of their users, clearly ascertain rankings in the SA market and benchmark performance in their sector vs competitors. Additionally, the Brand offering measures advertising campaign effectiveness and facilitates customized surveys to gain deeper consumer insights. 

Global brands that are using the specialized Effective Measure solution include South Africa’s Woolworths, African Bank, Nedbank, Renault, African Internet Accelerator & RCS.
