MELBOURNE – December 17, 2013 – Australia founded online measurement specialist Effective Measure has launched a new data solution targeting the digital retail sector. SHOP provides unprecedented deep demographic profiles of online audiences from each stage of the transactional experience from browsing to check out, Effective Measure said in a press release.
This new tool enables marketers to target their consumers more effectively and make responsive changes to campaigns, websites and consumer offers that can deliver dramatic uplift in conversion rates. Built on Effective Measure’s existing dashboard platform, SHOP provides deeply informed insights that provide a path to accelerating the direct relationship with the digital retail consumer.
SHOP is now available globally across Effective Measure’s forty-one markets. “The SHOP platform uncovers audience profiles and tracks consumer behavior across each stage of the buying cycle, from discovery, comparison, engagement, conversion, transaction and retention. For marketers having this data allows them to turn their websites into a rich data bank that allows them to create a deeper, personalised or bespoke experience with each customer,” said Effective Measure Group Director – Brand Insights, Michael Robertson.
Effective Measure has consolidated control over tracking the online experience utilizing data from visitor analytics, tag management and demographic profiles and sampling into one open source dashboard platform. SHOP users can also track site visitation across all digital platforms to discover audience insights by device type and usage patterns.
"Online retailing is competitive and rests on the quality of the experience that a brand can share with their target audience. The key to that success sits with securing the best data possible about your customer. SHOP allows retailers to let the data do the work behind the scenes, delivering the secrets that allow for tailored marketing efforts that attract higher conversion rates and increased sales,” said Robertson.
Key SHOP benefits:
*Demographic Profiling – Uncover audience by age, gender, household income, household make up, occupation, industry and more.
*Competitive Profiling – Uncover different profiles of audience by site, section, or transaction and compare against your competitors.
*Device led data – Compare profiles of audiences using tablets or other mobile devices.
*Media Planning and Personalization – Target and focus on conversion segments. Personalize content and products with recommendations based on a visitor’s historical or live behavior.
“Effective Measure’s SHOP dashboard exposes retailers to a new world of data insights. Online retailers can benchmark their own store traffic and audience profile with other e-commerce platforms within Australia and around the world, providing valuable insight into successful global e-tailing strategies,” said Effective Measure CEO, Richard Webb.
Effective Measure has a global pedigree in assisting leading brands and marketers to globally unify the view of their targeted audiences through its Australian developed measurement platform and technology. Effective Measure recently secured a debut position as one of the fastest-growing technology, media and telecommunications companies in the 2013 Deloitte Technology Fast 500 Asia Pacific ranking.
To sign up for SHOP and get further product details visit the Effective Measure website.
