GLOBAL – December 19, 2013 – Effective Measure, digital audience profiling and measurement solution for emerging markets is continuing its global expansion, focusing on Africa and launching into the Zimbabwe digital media market.
With an established presence and foothold in South Africa, Effective Measure’s pan-African expansion strategy includes the progressive launch of operations into the new African markets of Zimbabwe, Kenya and Nigeria, they said in a press release. Regionally, Effective Measure will also launch in Morocco and Oman in the near-term.
The new operations will be driven from the Effective Measure MENA Regional headquarters in Dubai with support from the South African executive team.
"The global expansion of the Effective Measure platform through Africa will offer our existing and new clients unparalleled experience and guidance in data analysis and advanced media metric solutions for these fast growing digital markets within the region,” Effective Measure Regional MD MEA Brendon Ogilvy.
The launch into the emerging Zimbabwe digital media market follows months of industry consultation and collaboration with local digital publishers and networks. The Effective Measure dashboard now features the data of ten of Zimbabwe’s biggest news and classifieds sites including: Newsday, Goal, Daily News, The Standard, The Zimbabwe Independent, The Southern Eye,MyClassifieds, The Yellow Pages and MSN.
Effective Measure is also pleased to announce that we have the endorsement of the leading digital media industry association the DMMA Zimbabwe.
“The Zimbabwe digital media sector is transforming with great speed. Alpha Media Holdings is a member of DMMA Zimbabwe and we welcome the support and experience that Effective Measure can bring to our market to help us seize all the opportunities that new digital platforms can offer our dynamic media industry. Effective Measure’s presence in our market serves as a global recognition of Zimbabwe’s fast-changing technology adoption and hunger for digital content,” said Alpha Media Holdings, Chief Technology Officer, Kangai Maukazuva.
The Effective Measure solution allows publishers, brands, media agencies and networks to delve deeply into the demographics of their online audience and to measure campaign effectiveness and impact. Effective Measure’s platform includes access to a media agency planning dashboard which assists in determining which digital properties in Zimbabwe are most appropriate to run campaigns, based on the target market demographic reach required.
“Our African growth strategy follows intensive research and on the ground engagement by the Effective Measure team in emerging markets. As Africa enjoys a rapid transition into the digital age we see the opportunities for exponential growth. Investing in Zimbabwe is a core plank to the expansion of our technology across new borders and supporting the digital acceleration of the African continent,” said Effective Measure, CEO, Richard Webb.
Effective Measure was appointed the de facto digital measurement standard in South Africa by the DMMA in April 2011.
Effective Measure recently secured a debut position as one of the fastest-growing technology, media and telecommunications companies in the 2013 Deloitte Technology Fast 500 Asia Pacific ranking.
