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HONG KONG – December 2, 2013 – Epsilon was named a leader in the October 2013 report "The Forrester Wave™: Loyalty Program Service Providers, Q4 2013" by Forrester Research, Inc. in the Loyalty Program Service Provider Category.
In this evaluation, Epsilon was among the vendors who maintained their leadership position with the study’s strongest current offerings — a combination of technology capabilities and breadth and depth of services — and continued growth, Epsilon said in a press release.
The report stated that Epsilon’s “experience delivering successful loyalty solutions at scale for clients shows in its strong current offering and strong company strategy.” Agility Loyalty, Epsilon’s loyalty platform scored highest in the Loyalty Platform category within Current Offering. Within the sub-categories, Epsilon received the highest scores possible for configuration and customization services, scalability, systems and third party integration, data mining, and modeling and executive vision. Additionally, Epsilon received the highest scores available in the Market Presence sub-categories for Financial Strength and Total Employees.
The report stated that large organizations seeking an experienced and reliable partner will find Epsilon an especially good choice. “Epsilon is thrilled to have been recognized for our strategy and expertise in the loyalty arena and as a leader for the second time, a space we have a long and distinctive history in,” said Andrew Frawley, President of Epsilon. “We are particularly proud of the investments we’ve made in our loyalty solution and in achieving the highest score in the Loyalty Platform category. We believe this recognition demonstrates our commitment to serve our clients in the loyalty industry with strong offerings across technology, strategic, analytic and program services. We just launched our new microsite, agilityloyalty.com, to showcase our award-winning platform’s capabilities.”
"The Forrester Wave™: Loyalty Program Service Providers, Q4 2013" reviewed the eight most significant loyalty service providers against sixty-one criteria to understand how each vendor meets marketer needs for customer loyalty program strategy, technology and execution and where they stand in relation to each other.
Epsilon works with leading global brands including Walgreens and Dunkin’ Donuts. Full report: "The Forrester Wave™: Loyalty Program Service Providers, Q4 2013"
In photo: Emily Collins, author of The Forrester WaveTM: Loyalty Program Service Providers, Q4 2013
