ASIA-PACIFIC – HONG KONG, MARCH 26, 2012: Following a regular pitch every two years, Euro RSCG secures the agency of record title of Hong Kong International Airport (HKIA) for the fourth time.
The agency is tasked with building overall brand management of HKIA retail shops. Responsibilities include covering through the line advertising and communication services from strategic planning, creative development and implementation for major HKIA retail shops, including the Hong Kong SkyMart at Terminal 1 and SkyPlaza at Terminal 2.
Commenting on the win Euro RSCG Hong Kong chairman CC Tang said: “We are delighted to have the opportunity to continue working with HKIA. It’s been an absolute pleasure to work with them for the past eight years and the whole team looks forward to doing some incredible work for them once again!”
