MANILA, JUNE 10, 2013 – The Philippines is one of the countries where Facebook and other social networking platforms are extremely popular. Filipinos may be interested to learn that Facebook has announced that it is currently attempting to simplify its ads products.
In a blog post posted on the Facebook newsroom, Facebook’s Fidji Simo says that the company has been gathering feedback from marketers regarding its ads products over the past year, and one oft-repeated point was the request that its ads offering be simplified. Facebook realized that while each product might be good on its own, many of their products share goals.
Simo said that when Facebook works with marketers, they always start with their business goals, and that is what Facebook is going to do with its ad products. Over time, the company says that its vision is that, in response to would-be advertisers telling Facebook what they want to achieve, the available ads tools will be able to automatically provide the right combination of tools necessary.
Over the next six months, the number of ad units is to be cut, from 27 down to less than half of it, while mapping all ads to business objectives marketers are concerned with. Simo cites three ways as to how Facebook is to get to this point.
Firstly, as mentioned previously, redundancies are to be cut, including the Questions product for Pages (marketers can just ask questions in a post) and the online Offer product (using a Page post ad is more effective to drive deals on websites). These changes will begin in July.
Secondly, Facebook plans to include the best of sponsored stories in ads. Those who create a Page post photo ad will benefit from the fact that social context will automatically be added, removing the need to craft sponsored stories. These changes will take place in the fall.
Lastly, ad units will be made more consistent to reduce the number of ad formats and simplify the ad creation process; this can help advertisers optimize campaigns across desktop and mobile and provide a consistent look and feel to ads, helping users enjoy an overall better experience. These changes are to begin rolling out in late June.
