Sponsor 
MANILA – November 27, 2013 – Christmas is all about family, but for a lot of Filipinos with family working overseas, the festive mood only amplifies the loneliness.
Jollibee highlights this in a new ad, "Noel," by Publicis JimenezBasic, and directed by Dragon Pineda.
The ad shows an OFW from Qatar, coming home for his first Christmas in years. As he rides a taxi, he converses with the driver, who reveals that he has a son who is also working abroad.
The driver drops the man off at a Jollibee, where he surprises his family with his arrival. The driver watches the family reunited, his eyes filled with longing to be with his own.
In the end, he finds family in them, as they ask him to join them for a holiday dinner.
Not surprisingly, people were clearly touched by the TVC, earning it a lot of attention on social media.
Sponsor
