MANILA, JUNE 10, 2013 – Over the weekend, Coca-Cola Philippines and McCann Worldgroup introduced the latest size variant in their line of Coke softdrinks, a 300mL PET bottle dubbed "Coke Mismo".
Adding star power to the event, the organizers flew in four stars from popular TV show Glee, namely, Jacob Artist, Melissa Benoist, Becca Tobin and Dean Geyer, as well as local happiness ambassadors Kathryn Bernardo, Enchong Dee, Joseph Marco and Julia Montes. Fans and media arrived at the venue early to catch a glimpse of the stars.
A highlight of the launch was the premier of Coke’s “Ito Na!” TVC, which features a young woman walking by a group of onlookers, and stopping to enjoy her bottle of Coke Mismo while everyone watches.
The unveiling of Mismo had been teased with the installation of an enormous crate decked out in Coke colors and banners bearing the “Ito Na!” tagline at all the launch locations. Following the unveiling at Trinoma, the stars visited the different launch venues to maximize their presence. For those unable to attend the event in person, official hashtags #ItoNa, #Mismo, #GleeforCoke let netizens follow the festivities online.
Sponsor
McCann Worldgroup
Chairman and Ceo: Raul M. Castro
Managing Partner: Bernadette Chincuanco
Associate Business Group Director: Mutch Wright
Creative Director : Mervin Ignacio
Associate Creative Director : Ian Sta. Maria
Art Director: Micki Aviado
CLIENTS:
Marketing Director: Anubha Sahasrabuddhe
Sparkling Category Director: Jaideep Kibe
Coca-Cola Marketing Manager: Teejae Sonza
Coca-Cola Group Brand Manager: Criselle Pascual
IMC Director: Yas Mallari
IMC Category Manager: Jenny Cinco
IMC Manager: Roki Ferrer
Production House: Pabrika
Director: Lyle Sacris
Producer: Netnet Valencia
Sound Production House: Loudbox
