MANILA, APRIL 5, 2013 – Globe Telecom announced that in 2012 it had successfully managed to attract 49 percent of all switchers from competing telecommunications firms.
The telco touted this as the key finding of a study independently undertaken by Nielsen at Globe’s request. From January 9 to December 2012, Nielsen surveyed nearly 13,000 SIM card owners in randomly-selected rural and urban areas nationwide, and determined that many of these respondents who had formerly subscribed to other networks were now Globe subscribers.
Globe said that the study was instrumental in determining the impact of rival networks’ campaigns that debuted in the second half of 2012. The company attributes its success at attracting new subscribers, despite the increasingly stiff competition in the telecommunications sector, to its introduction of competitive product offers, including strengthened product portfolios showcasing some of the latest devices and Globe-exclusive privileges.
In the latter half of 2012, the number of subscribers to Globe’s services grew across the board. Globe added nearly 135,000 subscribers to its postpaid cellphone services, while the number of subscribers to its prepaid and Touch Mobile services grew by 1.3 million, and approximately 88,000 new clients signed up for its broadband services.
By the end of 2012, the company’s roster of mobile subscribers stood at 33.1 million while that of its broadband subscribers was 1.7 million, up 10 percent and 18 percent respectively from 2011. These increases, Globe said, helped it enjoy consolidated service revenues of PhP82.7 million – Globe’s highest year-end revenue figure to date and an increase of 6 percent from 2011’s PhP77.8 billion.
Ernest Cu, Globe President and CEO, said that Globe’s focus on innovation and customization helped it bolster its position as a key market player despite formidable competition. Cu added, "We are bringing in this huge source of inspiration and motivation as we sustain growth momentum this year and in the years to come."
In 2012, Globe also embarked upon a comprehensive restructuring program involving all aspects of its business and operations in order to help it stay competitive in the white-hot Philippine market, a program that is continuing into 2013. Specific initiatives the company is undertaking include IT-focused improvements to its backbone infrastructure as well as the establishment of Globe Community, an online customer-service and community-building initiative.
