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MANILA – October 23, 2013 – Globe Telecom is giving its over 36 million subscribers free access to Facebook on mobile phones for an initial period of three months, the telecommunications company announced in a press release.
The offer was made possible through a collaboration with Facebook that will enable customer experience innovations, such as availability in all Facebook mobile platforms, advice of charge notifications, and one-click to purchase data plans.
The free Facebook offer is available to all Globe Prepaid, Postpaid, and TM subscribers using feature phones and smart phones, whether accessing Facebook through the mobile site or app. Even without WiFi, users can post, like, comment, chat, add friends, upload photos, share posts and more on Facebook. However, BlackBerry users are not included in the offer, Globe said.
Aside from zero data charges, the collaboration allows subscribers to enjoy customer experience innovations.
Peter Bithos, Senior Advisor for Consumer Business at Globe Telecom said that over the past months, the engineering, business development and marketing teams at both Globe and Facebook have worked together to plan and design the customer experience from scratch.
Innovations include making the service available across all Facebook mobile platforms, rolling out a system that alerts users once they are about to click a link that will incur them data charges, paving the way for subscribers to easily subscribe to a data plan without having to leave Facebook, and allowing data access lending for subscribers who don’t have enough prepaid load to continue browsing links outside Facebook.
"This service testifies how Globe is transforming itself beyond just an access carrier. Globe is striving to be a leading digital brand catering to the needs of digital Filipinos who need to be connected to their social circles around the world,” said Bithos.
Customers without enough prepaid load can "loan" a 10MB data plan for P10, which will be deducted on their succeeding top-up. This allows them to explore content outside Facebook.
“Once again, Globe has proven that it is the mobile data service provider of choice by industry and technology leaders around the world with this breakthrough partnership with Facebook to give our 36 million subscribers uninterrupted, seamless, and worry-free Free Facebook experience. This is collaboration at its peak, which has resulted in the best and most innovative Free Facebook experience yet,” Bithos said.
Globe is progressively rolling-out availability of the Free Facebook service to cover all its subscribers by October 31, 2013.
Bithos added, "Facebook’s mission is to give people the power to share and make the world more open and connected," said Chris Daniels, vice president of partnerships at Facebook. “Globe understands the opportunities giving people access to the Internet brings and we’re thrilled to be working with them to give Globe subscribers access to Facebook without data charges across our apps and mobile website.”
Starting October 31, 2013, subscribers can dial *143# and select FREE FB to know more about Globe Free Facebook.
