MANILA – Hope is the theme for GMA News TV’s Christmas station ID, which shines the spotlight on the station’s anchors and hosts as it reveals the tragedies and challenges behind their success.
In this station and social media campaign, they share their personal struggles (#maypinagdadaanan) and how these became their source of hope (#maypagasa).
The campaign also shares the life stories of a few of their news and documentary subjects, such as Gusting – whose story was turned into mini-series that recently won Platinum at the Araw Values Awards.
“Beyond the experiences of its hosts, the channel honors the unwavering spirit of the Filipino and their indomitable courage to stand up and move forward through this campaign,” a press release said.
The ‘May Pag-Asa’ campaign is airing worldwide via GMA News TV International.
“Ano ang Kwento ng Pag-asa Mo?” is the campaign’s theme song performed by Johnoy Danao and co-written by Johnoy with GMA News TV program manager Nena Celle Dumol and executive producer Joni Mosatalla. The song was composed and arranged by Ronald Tomas.
The GMA News TV station ID was shot by director Adolf Alix Jr. and filmed using ARRI Amira cameras provided by CMB Film Services Inc., with the drone shots captured by anchor/reporter Raffy Tima.
View the spot:
