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SINGAPORE – December 16, 2013 – On the 15th of December 2013, pedestrians of Orchard Road were treated to an unusual sight as they witness students of Pioneer Junior College and members of the public transported buckets of water on their heads from Wisma to Takashimaya.
In support of Singapore International Foundation’s Water for Life project, the campaign conceptualized by Grey Group and Metro Singapore aims to raise awareness and funds to provide developing areas in Asia access to clean water, the agency said in a press release.
Funds raised from the campaign will provide 50,000 school-going children and adults with convenient access to clean drinking water through the installation of 150 membrane water filters in over 100 participating schools and communities. In addition to the installation of water filters, Water for Life (Lamongan) by the SIF (Singapore International Foundation) aims to raise community awareness in other hygiene and sanitation issues through education outreach activities to schools in these developing nations.
< src="/global//UserFiles/water for life 2. " width="300" height="200" hspace="5" align="right" alt="" />Pioneer Junior College students and members of the public who have volunteered to participate in Walk in their Shoes race against time to complete 5 km under two hours. In support of Metro for Children’s Water for Life project, the public activation was conceptualized by Grey Group Singapore to raise awareness and funds for under privileged societies that lack access to clean water. Members of PJC, Grey and the public were required to carry pails of water on their heads across 50 laps of 100 m to simulate the distance people of Lamongan had to walk for access to clean water.
Pedestrians of Orchard Road were treated to an unusual sight as members of the public, students of PJC and Grey supported each other and as part of efforts to raise awareness and funds for the Water for Life project. Pioneer JC students engaged the public to inform them of the Water for Life project and the people of Lamongan that they will be helping by donating to this cause. Donations came from various members of the public from adults to the youths.
