BEKASI, INDONESIA — Green SM, the trailblazing all-electric taxi service under GSM, has officially launched in Bekasi, marking a significant milestone in Indonesia’s urban mobility transformation.
From today, residents and visitors can book Green SM’s signature cyan taxis via the mobile app and enjoy safer, cleaner, and more modern journeys. To mark the debut, new users are being welcomed with exclusive launch promotions of up to IDR 150,000.
At the heart of this rollout is a fleet of VinFast all-electric vehicles, reflecting Green SM’s brand promise of the “5 Goods”: Good Car (modern, well-maintained vehicles); Good Driver (courteous, reliable partners); Good Price (transparent fares); Good Experience (pleasant journeys); and Good for the Environment (sustainable mobility that helps clean urban air).
Following its successful debut in Jakarta, Green SM is now broadening its reach to Bekasi, long recognized as Indonesia’s “city of workers” and a major industrial hub. With hundreds of thousands commuting daily between Bekasi and Jakarta, the city’s transport network plays a pivotal role in national productivity.
Green SM’s entry supports this ecosystem by offering seamless first- and last-mile connections to TransJakarta, LRT Jabodebek, and Commuter Line stations. The service aims to reduce reliance on private cars and motorbikes, helping to ease congestion, cut emissions, and improve local air quality – critical outcomes for a city striving toward smart mobility.
“Bekasi is a place full of energy and resilience, where industry, families, and commuters define daily life,” said Deny Tjia, Managing Director of Green SM Indonesia. “Our expansion here is more than a service launch—it’s a commitment to providing clean, modern transport that integrates seamlessly into the city’s rhythm while supporting Indonesia’s climate goals.”
Bekasi’s inclusion in Green SM’s network represents a key step in the company’s Jabodetabek growth plan and reinforces its role in Indonesia’s broader carbon reduction efforts. By promoting zero-emission transport in one of Southeast Asia’s busiest metropolitan regions, Green SM is helping to build an ecosystem where technology, mobility, and community needs align to advance sustainable growth.
The company is also looking beyond Greater Jakarta, with upcoming expansions planned for Surabaya and Makassar. This eastward growth underscores Green SM’s capability to scale across diverse urban environments while maintaining its commitment to green innovation and high-quality service.
Founded by Pham Nhat Vuong, Chairman of Vingroup, GSM (Green Smart Mobility) is the world’s first enterprise to operate an all-electric ride-hailing service across multiple platforms. Its global brand, Green SM, reflects a unified vision of sustainable transport while adapting to local contexts. Operating as Xanh SM in Vietnam and Laos, Green SM in Indonesia, and Green GSM in the Philippines, the brand delivers a refined travel experience centered on safety, comfort, and environmental responsibility.
By combining global expertise with deep local understanding, Green SM reaffirms its long-term vision: to make every journey safer, cleaner, and greener. With its Bekasi launch, the company is not just introducing a new service — it is accelerating a cultural shift toward sustainability in one of Indonesia’s most dynamic urban centers.
