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BEIJING – October 27, 2013 – H-Line Ogilvy has won the IMAX Corporation account, with a scope of service including a one-year retainer and projects.
The public relations agency will be responsible for formulating and executing an overall digital communications strategy to promote IMAX Corporation’s core values, history, technologies, and films.
The work will include planning, content creation, and community management for the brand’s presence on Chinese digital platforms such as Sina Weibo, Tencent Weibo, Renren, Douban, Youku, and Baidu Zone.
The agency will also engage with Chinese key opinion leaders to drive online and offline promotions of IMAX’s unique experience and films.
"The team is thrilled to work with this iconic global brand at the forefront of entertainment technology and innovation. We’ve developed a unique digital strategy that will translate IMAX’s dramatic cinematic experience to Chinese audiences and raise its overall visibility in China," Joe Yu, managing director of H-Line Ogilvy commented.
Meanwhile, Jessie Chou, senior vice president of marketing and theater operations for IMAX Greater China said, "The team won us over with their rich findings gleaned from social media listening posts that were incredibly detailed and insightful. We’re excited to work with them to increase IMAX’s brand awareness in China."
IMAX Corporation is an entertainment technology company specializing in immersive motion picture technologies. The corporation’s IMAX theater network is among the most successful theatrical distribution platforms around the world.
