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ASIA-PACIFIC – INDONESIA, DECEMBER 2011: CitraPariwara 2011 announced the winners of the best ads in Indonesia for 2011 on December 9, 2011 at the Bapindo Plaza’s Assembly Hall in Jakarta, Indonesia.
More than 1500 people from various fields of the creative advertising industry attended the 2011 CitraPariwara’s highlight event with Hakuhodo Indonesia receiving the Agency of the Year award with 2 best awards, 2 golds, 5 silvers, 7 bronzes, and 3 finalist awards. PT.Infocomm Komputelindo won as Advertiser of the Year with 2 best awards, 2 golds, 2 silvers, and 4 bronzes. The Production House of the Year award goes to Lynx Films, with 6 golds, 7 silvers, 6 bronzes, and 14 finalist awards. SCTV wins as TV Station of the Year with 1 silver and 1 finalist award.
CitraPariwara has been a learning resource for Indonesia’s advertisers through its seminars and workshops. Speakers from around the world were graced the event on December 8, 2011, such as Christophe Pradere of CEO BETC DESIGN France.
About 650 entries screened at CitraPariwara2011 fall into four panels of category: the Main Category, the Creative Category, the Special Daun Muda – BG Category for budding talents in advertising and students throughout Indonesia and the Media Category (Urban, Activation and Best Use of Media).
The CitraPariwara Committee of 2011 has the ”Creating Good Value” theme as a continuation of last year’s theme “@ People Movement”. Since the target for last year was “ideas that can move people”, it is natural that this year the focus is on “the quality of movement” – inducing good value that can make people create a better world.
The Chairman of CitraPariwara 2011 Committee, Amalia Susilowati explains, “Ads are believed to have the power to affect human behavior, so it could also be directed not just to make people "feel good" but to "do something good".
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This year CitraPariwara invited top international figures in the creative industry as judges for the Main Category, including Yang Yeo, Chief Creative Officer of JWT Shanghai as the President of the Jury. Meanwhile the panel of judges consisted of other prominent figures such as Lee Szu Hung, as Regional Creative Director- Executive Creative Director & Deputy President McCann Asia; Yukio Nakayama, Executive Creative Director of Global Solution Center Dentsu Inc. Japan; Witchit Jiamsirikam, Executive Creative Director of Grey Thailand and Adam Pamungkas, Head of Art for Hakuhodo Asia Pacific.
For additional information on the festival, visit www.citrapariwara2011.com.
