MANILA, September 11, 2013 – Harrison Communications has won creative duties for the relaunch of Volkswagen in the Philippines.
The win came after a thorough review of bids from several agencies.
“Harrison’s edge is its intelligent grasp of the Philippine market, coupled with the agency’s keen understanding of the Volkswagen brand and its ambitions," said JP Orbeta, President and CEO of Automobile Central Enterprise (ACE), the Philippine distributor of Volkswagen.
"The team excited us with a compelling plan that we believe will distinctly position Volkswagen in the country’s highly dynamic and competitive automotive market," Orbeta added.
Harrison is set to work with ACE, which is part of the Ayala Automotive Holdings Group. The brand’s relaunch is set to take place before year ends.
