GLOBAL – PARIS/ LONDON, September 10, 2013 –Havas Sports & Entertainment (HS&E), the brand engagement arm of Havas Media Group, announced on Tuesday their partnership with international music licensing agency Music Dealers.
The new partnership is meant to boost HS&E’s brand engagement and entertainment offerings by allowing clients to easier integrate music in their communications with the help of Music Dealers’ industry expertise.
Lucien Boyer, President & Global CEO of HS&E said, “Brands are looking for content that creates conversations and connections with people. As such, we look forward to helping them leverage music in innovative and locally relevant ways, thanks to Music Dealers’ unrivalled industry knowledge and our understanding of fan communities.”
“Our common entrepreneurial spirit and global reach will help us expand the reach of music and create personalized experiences that meaningfully engage fans everywhere,” he added.
Meanwhile, Music Dealers CEO and co-founder Eric Sheinkop said, “We’re honored and excited to be working with such an experienced and trusted network as Havas Sports & Entertainment to provide brands with ways to maximize the power of music to engage their audiences across multiple communication platforms.”
“From discovering and sourcing the best artists and music through our Discovery Tool to receiving bespoke creations via our professional crowdsourcing community, this partnership is one of many exciting new initiatives from Music Dealers which reinforces our vision of creating more value for brands through music,” he shared.
HS&E and Music Dealers are currently working on engagement for their mutual client, Coca-Cola. HS&E is organizing the brand’s sponsorship of the torch relay for the 2014 Sochi Winter Olympics, while Music Dealers is overseeing the creation of the official Coca-Cola Olympic anthem.
