ASIA-PACIFIC, JULY 3, 2013 – Following a successful implementation of the programmatic buying for key clients in China, Japan and Australia in the last year, IPG Mediabrands has nAow rolled out Cadreon, its programmatic buying capability across Worldmarkets Asia. The specialized digital performance platform integrates technology, data and inventory to target audiences in real time.
Operating as an independent media buyer, Cadreon will integrate inventory and data from multiple domestic and international demand side platform (DSP) partners thus maximising the effectiveness and efficiency of digital communications across digital display, online video and mobile platforms.
Cadreon’s competitive advantage is delivering the lowest optimised Cost Per Acquisition against the industry benchmarks and offering significant performance improvements over the campaign period. This is because of Cadreon’s proprietary “Smart” premium targeting tool that intuitively understands the user behaviour to accelerate campaign performance in digital communications.
"Cadreon brings next generation performance marketing in the form of real time, adaptive, and prospect-aware optimisation that drives outcome right to the end of the purchase funnel. We have piloted this across a spectrum of clients in Asia in last one year and the marginal returns attest to its real impact. We are very excited to open this to our full range of clients,” stated Prashant Kumar, President of IPG Mediabrands World Markets Asia.
A team of Cadreon specialists will offer a series of performance capabilities for clients including identifying high value audiences and creating customized marketplaces for each client to connect with their consumers across multiple platforms.
