ASIA-PACIFIC, MAY 7, 2013 – Isobar has named Graham Kelly as its first regional executive creative director for Asia Pacific.
Kelly will be based in Singapore, reporting to APAC CEO Jean Lin. He is tasked to oversee Isobar’s 21 offices and 13 markets in the region, as well as hands-on work with key multinational accounts and new business development.
“Ideation and trans-media story-telling are important skills that Isobar needs to possess as we navigate through our next phase. Our ambition is clear; to help transform our clients’ business with channel-neutral ideas and technology, and Graham’s experience, which transcends the traditional and digital world, will allow us to redefine and accelerate our approach to creativity,” said Lin.
“I’ve worked with advertising agencies that have made the move into digital, and many have done so in an impressive way, but the opportunity to join an agency that has been digital since its inception is really attractive,” commented Graham.
His over twenty years of experience include creative leadership posts in Ogilvy & Mather, BBH, Leo Burnett, TBWA, and Saatchi & Saatchi across Asia. He has won accolades at Cannes Lions, D&AD, Clio, One Show, Effie and Spikes for traditional work, before moving into the digital arena where he also excelled.
Prior to joining Isobar, Kelly was the ECD and co-founder of GKIM, a creative/technology start-up.
