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ASIA PACIFIC – October 28, 2013 – Asia Pacific’s leading digital agency network, Isobar, has announced that all 22 offices are consolidating under the single branding of Isobar. This development acknowledges the local leaders’ collective culture and shared ambitions to continue to raise standards, and accelerate full digital service offerings throughout the region.
Moving to single branding recognizes the changing dynamics of the region and its growing influence on the global marketplace, Isobar explained in a press release. Applying effective innovation at speed across borders is an increasing business imperative for all clients, and Isobar’s evolution now enables a cohesive platform for growth throughout Asia Pacific.
Isobar has won Campaign Asia-Pacific’s Digital Agency Network of the Year for the past two years running, and 12 sub-regional Agency of the Year titles across Australia and New Zealand, Greater China, Japan, India, North Asia and South East Asia in 2012. The agency also continues to extend its multi-market delivery for clients, Coca-Cola, Kellogg’s, P&G, adidas, Cerebos, Samsung and General Motors.
“The collective passion to evolve Isobar into a better full-service agency solution for clients is the key motivation behind the single name, Isobar. It is a statement from our 1300 people in this region, of our intention and inspiration to create more effective, targeted marketing solutions with digital at the heart.” said Jean Lin, CEO of Isobar Asia Pacific.
“The pioneering spirit and ambition of Isobar Asia Pacific continues to inspire us globally. This exciting development is indicative of the enthusiasm of our local leaders, as we explore a digital environment where there is no limit to how our best ideas can improve our clients’ business and brands,” said Mark Cranmer, Global CEO of Isobar.
Dual-branded agencies include wwwins Isobar in China and Taiwan, Visual Jazz Isobar in Australia, TUS Isobar in Singapore and IF Isobar in Malaysia, who will join existing Isobar branded offices in the region; Hong Kong, Korea, Japan, India, Singapore, Thailand and Indonesia.
Isobar is a global digital marketing agency and part of Aegis Media, a wholly owned subsidiary of Dentsu. The agency has nearly 3,500 staff across 63 offices in 37 markets globally. No changes will be made to the management team or structure of the agency, which is led by Asia Pacific CEO, Jean Lin.
