THE PHILIPPINES, AUGUST 30, 2012 – Jolibee Foods Corporation has appointed GroupM as its new Media Agency of Record, effective October 1. Manuel P. Quiogue, the agency’s managing director, will be heading the group.
GroupM will be taking the reins from Universal McCann. While Kinetic will remain to be JFC’s Out of Home Media Agency.
The JFC group is composed of, but not limited to, Jollibee, Chowking, Mang Inasal, Greenwich, Red Ribbon, and Burger King. Despite the popularity of McDonald’s, and landing the No. 1 spot in almost every country, in the rapid service eatery (RSE) category, it has not penetrated the Philippine market where Jollibee has a deeper foothold.
JFC was founded by Tony Tan Caktiong as the ice cream parlor in Cubao City in 1975. Gradually, it grew up to a reasonably large fastfood chain in the Philippines.
