ASIA-PACIFIC – Singapore, JULY 29, 2013 – Kit Kat formulated a campaign on creating art with brainwaves. Sounds cool? JWT Singapore and Nestle made a genius promotion, "Break Art by Kit Kat", which exemplifies on how brainwaves alter during times of pressure and serenity. This can attest that this chocolate wafer is still the best break buddy.
Relaxation levels can be detected, interpreted and transformed into a piece of art using colorful icons with an EEG (Electroencephalography) headset. Now, everybody can be an artist.
Break Art by Kit Kat will be traveling to different institutions in Singapore for seven weeks. Students can see what actually happens to their brains on chocolate in the Break Art Live booths and they can take home their own work of art made literally by their brain and some freebies.
"The Break Art was very cool and interesting, and I liked the art I created. It was very sensitive to how I was feeling. Especially after having the Kit Kat, I could see a whole lot of difference,” said Velda Tan, fashion and lifestyle blogger and co-founder of Love, Bonito.
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