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ASIA-PACIFIC – AUSTRALIA, JULY 8, 2013 – Kleenex Cottonelle claims a new spin in the usage of toilet paper by launching ‘Flushable Cleansing Cloths’. JWT Sydney takes on the work for the wet wipe brand’s latest campaign.
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A 30-second commercial featuring a window cleaner using a dry tissue. . A woman behind the glass then points out he obviously needs water, to which a voice over pitches in: “Think twice about the way you clean”.
The campaign persuades the audience to take the ‘Wash Test’ for 10 days and experience the difference the product offers. The campaign for Kleenex Cottonelle Flushable Cleansing Cloths also comes with a TVC, digital support and in-store displays, sampling full-sized product.
