ASIA-PACIFIC – SINGAPORE, September 17, 2013 – With a collection of awards to its name, it’s no secret that Singapore’s Changi Airport is one of the best places to spend a layover in, whether it’s ten minutes or ten hours.
In a new campaign, Changi shows off all the unnecessary but certainly intriguing attractions that have made it so popular–as if it hasn’t already put the rest of the airports in the world to shame.
The campaign’s tag line, "rethink travel," calls on travelers to see the airport as more than just a stopover, but a destination.
The campaign was created by JWT Singapore and features Changi’s unique attractions: a Butterfly Garden, an indoor slide (the tallest in Singapore), a Kinetic Rain art installation, and the airport’s wide range of restaurants.
“Only an airport that constantly redefines what airport is can own the idea of ‘rethink travel’,” said Valerie Cheng, Chief Creative Officer of JWT Singapore.“Changi is the global leader in the airport category, and we’re proud to help spread the word of what this unique brand has to offer.”
Meanwhile, Ivan Tan, senior vice president, corporate and marketing communications at Changi Airport Group, said "We innovate and push the boundaries on every aspect of what we do, every day, so we can continually offer more to travelers."
He added: "Our new campaign shows that Changi is more than just a leg of your journey – it is where your holiday begins."
